Helpful Content checklist
If you haven’t used them yet, artifacts in Claude are dedicated windows within the AI chat that display substantial, standalone content generated in response to a user’s request. These are more...
View ArticleHow to Track Button Clicks in Google Analytics 4 With Google Tag Manager
Tracking button clicks on your site can help you to optimize conversions and improve the user experience across your website. Here is a simple tutorial on how to track button clicks in Google...
View ArticleUsing Comparison Filters in Google Search Console
Google Search Console can be a wealth of information. One of the most underutilized tools inside of it is the Compare feature in the filters. Everyone knows about the Compare option in the date...
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Raw Access Log File Analyzer
I sometimes need to analyze raw access log files on a website to help identify if there are any crawl errors or issues not reported in GSC or picked up by typical audit software. Reading the lines of...
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My 3 Favorite Website Audit Tools
Whenever I do a website audit, these are the 3 tools I start with for performing crawls of the site to gather data. These in no way replace technical or general SEO knowledge. They are complementary....
View ArticleWhy are you not using segments inside of Screaming Frog?
Segments are one of the most useful features in Screaming Frog, but one that few people seem to be aware of. They can save you a ton of time when auditing a website and visualizing information about...
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3 Screaming Frog Features You Didn’t Know Existed
Screaming Frog is probably the single most useful tool for performing website audits. The team behind Screaming Frog continues to add new features and functionality that keep it at the top of the...
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Common mistakes people make in using AI for SEO
I was watching a podcast with Seth Godin on as a guest and I think he summed up where we are with AI in the marketing world perfectly. “…what AI is capable of doing right now is replacing an enormous...
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Getting Google to index your content
With new generative AI tools releasing every day, the internet is being flooded with content at a rate we have never seen before. This presents a problem to search engines like Google. Indexing and...
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Track AI Overviews in Semrush
All of that being said, it’s a good idea to stay on top of the impact of AI Overviews in your search market. Thankfully, Semrush recently launched the ability to do so. If you go to Organic Research...
View ArticleA Simple Overview of Entities in SEO: Understanding How Google Leverages...
One of the things I get asked about most often is to explain entities and how they differ from keywords. In today’s note, we will cover those topics as well as the role entities play in SEO and how...
View Article5 non-SEO books that can make you a better SEO
I know what you might be thinking. How could a non-SEO book make me a better SEO. Being a good SEO, whether you are working on SEO for your own business, as a freelancer helping others, or part of a...
View ArticlePerforming a content gap analysis with AI
This GPT is really easy to use, but you will have to put in a little bit of effort to create the data it requires. You need to feed it a CSV file in this format: Column A: The URLs of Website 1 (your...
View ArticleMy 4 Favorite GA4 Reports
I know everyone hates Google Analytics 4. But it is what we are stuck to work with, so let’s just skip past all the hate and make the best of it. There is a lot of data collected in GA4, and it can...
View ArticleChecklist for SEOs managing a website redesign
I’ve been through a lot of website redesigns over the years on client websites as well as on some of my own websites. There are a lot of things that can go wrong that can impact a site’s search...
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Finding link opportunities from Wikipedia
This is the easy part. We are going to use the site command in this format: site:wikipedia.org {your topic or keyword} “permanent dead link” You can put your topic into quotes, but I prefer not to...
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Helpful and useful content can be more than just blog articles.
For the past couple of years, especially since Google’s Helpful Content updates started rolling out, SEOs, content and marketing teams, and website owners have been focused on creating “helpful”...
View ArticleIs it a good idea to noindex category pages?
I shared a tip on this topic almost three and half years ago. In fact, it was the 16th note I shared. There have been 181 straight weeks of notes since then. Hard to believe it’s been that long. I had...
View ArticleSeeing more than 1000 rows of data in Google Search Console
Google Search Console is one of the most useful tools available to SEOs, especially for established sites. The one problem you may encounter, especially if you are working on a larger site, is that...
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Preventing search engines from indexing a URL
A topic that comes up frequently on consulting calls is “How do we get Google to index our content?” I’ve seen cases where organizations have launched a brand new section on their site, dumped huge...
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