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Best practices for heading structures for mobile search
Optimizing your site for mobile is not just about making sure it lays out okay on mobile devices. It’s also about optimizing it for Google. Here are a few ways to make sure your site is well optimized...
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Two things I’m focusing on for content in 2024 (Part 1)
There are two things I have been focused on with content for years now, but I think fit right in with Google’s Helpful Content Update and the launch of their Search Generative Experience (SGE)...
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Two things I’m focusing on for content in 2024 (Part 2)
Last week I shared with you the first thing I am highly focused on for content creation in 2024, which was designing content to end the user’s search journey. The second thing is… Information gain...
View ArticleSocial Search Summit Resources
Grab a copy of the writing guidelines I used. Find the full list of AI prompts used in the presentation here.
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Google removes access to Google cache
I caught this Twitter thread this week and noticed that Google has removed the Google cache links that used to show up with search results. The Google cache, and especially the text-only version has...
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Creating regex filters in ChatGPT for Google Search Console
This is a really simple exercise you can do in Google Search Console with the help of ChatGPT to find additional topic ideas you can write about on your site. First, go to ChatGPT and use this prompt:...
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Help AI to write better for your brand
In this note I’m going to show you how to prime ChatGPT or any other large language model to write in the tone of your business. This will work wether you are a blogger or a multi-million dollar...
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Does Google Hate AI Content Now?
I’m sitting here on the Friday after Google released its latest update aimed at tackling spammy low-quality content on Search. What I am seeing is a lot of people declaring that Google has finally...
View ArticleWhat Makes Up A Topical Map?
Over the past 2-3 years the concept of semantic SEO has been getting a lot more attention. Probably the biggest driver of its newfound popularity is Koray Tuğberk GÜBÜR. If you are not familiar with...
View ArticleAlternatives to Connectively
With HARO recently revamping its offerings and rebranding itself as Connectively, I thought it was a good time to reshare a note from a little over a year ago where I provided alternatives to HARO. I...
View ArticleHelp Every Reporter Out
HARO, Help A Reporter Out, was acquired by Vocus in 2010. A few years later Vocus merged with Cision. It has been managed by Cision since then. For a long time it was a great way to get your brand in...
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Hiding your SEO from competitors
Or… More bullshit that doesn’t work. This note was inspired by this thread I saw on LinkedIn: While I’m sure all of us would love an opportunity to “terrorize” our competitors, this frankly just does...
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More Examples of HTML Sitemaps
HTML sitemaps have been around about as long as there have been webpages. They were frequently used as a way for early web surfers to navigate a website. Today, they are not really needed for...
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Bookmarklet to quickly grab AI Overviews sources
Hate them or really hate them, AI Overviews (formerly SGE) is here and invading a SERP near you. They have been met with a resounding by the search community so far. The Google forums have been...
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My initial impressions of the Google leak
First, I’m not going to bore you with the details and retelling of the story of this leak. If you haven’t read that already, I would encourage you to go read Rand Fishkin’s telling of the story about...
View ArticleAnalyzing the Google Leak
Since the news broke last week of this massive Google leak, I have seen two different reactions from SEOs out there. Personally, I think the best SEOs I know are open-minded and curious by nature, and...
View ArticleFree websites for generating content ideas
Today I have a list of 10 websites I frequently use for generating content ideas. Whether I am entering into a project where I am unfamiliar with the topic or working on one I am well versed in, I...
View ArticleTask Management for SEOs
Not too long ago I sent out a survey asking you if you would like to see occasional notes about how I manage tasks and projects. Basically, how I stay productive while making sure things are not...
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How to emulate mobile devices on your desktop with Chrome Developer Tools
The majority of webpages are designed with a desktop-first approach. In other words, most web developers are working on a desktop device and starting with an initial design and layout that fits...
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Optimizing the text around links
In the Leaked Google Search API Documents, there were two attributes that indicated Google could be evaluating the text around a link: fullLeftContext and fullRightContext. This is not new...
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