Why are you not using segments inside of Screaming Frog?
Segments are one of the most useful features in Screaming Frog, but one that few people seem to be aware of. They can save you a ton of time when auditing a website and visualizing information about...
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3 Screaming Frog Features You Didn’t Know Existed
Screaming Frog is probably the single most useful tool for performing website audits. The team behind Screaming Frog continues to add new features and functionality that keep it at the top of the...
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Common mistakes people make in using AI for SEO
I was watching a podcast with Seth Godin on as a guest and I think he summed up where we are with AI in the marketing world perfectly. “…what AI is capable of doing right now is replacing an enormous...
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Getting Google to index your content
With new generative AI tools releasing every day, the internet is being flooded with content at a rate we have never seen before. This presents a problem to search engines like Google. Indexing and...
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Track AI Overviews in Semrush
All of that being said, it’s a good idea to stay on top of the impact of AI Overviews in your search market. Thankfully, Semrush recently launched the ability to do so. If you go to Organic Research...
View ArticleA Simple Overview of Entities in SEO: Understanding How Google Leverages...
One of the things I get asked about most often is to explain entities and how they differ from keywords. In today’s note, we will cover those topics as well as the role entities play in SEO and how...
View Article5 non-SEO books that can make you a better SEO
I know what you might be thinking. How could a non-SEO book make me a better SEO. Being a good SEO, whether you are working on SEO for your own business, as a freelancer helping others, or part of a...
View ArticlePerforming a content gap analysis with AI
This GPT is really easy to use, but you will have to put in a little bit of effort to create the data it requires. You need to feed it a CSV file in this format: Column A: The URLs of Website 1 (your...
View ArticleMy 4 Favorite GA4 Reports
I know everyone hates Google Analytics 4. But it is what we are stuck to work with, so let’s just skip past all the hate and make the best of it. There is a lot of data collected in GA4, and it can...
View ArticleChecklist for SEOs managing a website redesign
I’ve been through a lot of website redesigns over the years on client websites as well as on some of my own websites. There are a lot of things that can go wrong that can impact a site’s search...
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