A Simple Guide to robots.txt Files (and How Not to Mess Them Up)
The robots.txt file is a simple but powerful tool in technical SEO. It tells search engines which parts of your site they can and can’t crawl. Handled well, it helps search engines focus on the right...
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Use AI to build link magnets that generate links for you
Building and attracting links is one of the most difficult parts of SEO. It’s also one of the most important. Links are still a top ranking factor in Google, if not the #1 ranking factor. Google’s...
View ArticleThe SEO problems with infinite scroll
Infinite scroll is a popular design pattern used on many websites today, especially for product listings, blogs, and news feeds. Instead of clicking through numbered pages, more content loads...
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Why UPCs and model numbers matter for ecommerce SEO
If you’re running an ecommerce site and you’re not surfacing model numbers and UPCs clearly on your product pages, you’re missing an easy win for capturing high-intent traffic. Many shoppers don’t...
View ArticleMy predictions for AI Overviews in the next year
AI Overviews are here to stay, so it’s worth taking some time to discuss where they may be heading over the next 12 months. I have some predictions about AIOs I would like to share. The predictions...
View ArticleHow Google’s AI Overviews are changing SEO (Semrush study)
Hot off the predictions I shared for AI Overviews last week, we have more data about how AIOs are evolving in the Google landscape. Google’s AI Overviews and why they matter Google’s search results...
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Where is search in 2025?
If you care about where SEO is headed, Glen Allsopp’s latest research is essential reading. His 2025 State of SEO report at Detailed.com is packed with real data, sharp insights, and trends every SEO...
View ArticleGoogle rolls out AI Mode – and may have just boosted the importance of...
What just happened: Google rolls out AI Mode in the U.S. Google has officially launched its new AI Mode in U.S. search results, making it available as an opt-in experience through a dedicated tab and...
View Article7 Writing Instructions That Make AI Content Rank Better (And Get Cited More...
Most people assume that writing content with AI is about finding the right prompt. But the real advantage comes from knowing how to instruct AI models to write in ways that align with Google’s...
View ArticleHow to fix ‘Crawled – currently not indexed’ or make sure it doesn’t pop up...
If you’ve opened Google Search Console and noticed pages labeled “Crawled – Currently Not Indexed,” you’re not alone, and you’re not necessarily in trouble. This status means Google saw the page but...
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