What are LLMs.txt files and why you should not use them on your website
I shared a little about this on LinkedIn recently, but I have been seeing more and more people suggesting using these files on forums and in Facebook groups without understanding what they really are....
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The importance of using valid HTML to specify metadata
When auditing webpages or entire website, many SEOs often use tools to help, such as Semrush’s audit tool or Screaming Frog. When it comes to metadata, most people are looking to see that canonical...
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How you can access Wikipedia analytics to help with keyword research
How often are you doing keyword research and you see a Wikipedia page ranking on page one of the SERPs? Pretty often I would imagine. Now wouldn’t it be nice to have some idea of how much traffic...
View ArticleA Simple Guide to robots.txt Files (and How Not to Mess Them Up)
The robots.txt file is a simple but powerful tool in technical SEO. It tells search engines which parts of your site they can and can’t crawl. Handled well, it helps search engines focus on the right...
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Use AI to build link magnets that generate links for you
Building and attracting links is one of the most difficult parts of SEO. It’s also one of the most important. Links are still a top ranking factor in Google, if not the #1 ranking factor. Google’s...
View ArticleThe SEO problems with infinite scroll
Infinite scroll is a popular design pattern used on many websites today, especially for product listings, blogs, and news feeds. Instead of clicking through numbered pages, more content loads...
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Why UPCs and model numbers matter for ecommerce SEO
If you’re running an ecommerce site and you’re not surfacing model numbers and UPCs clearly on your product pages, you’re missing an easy win for capturing high-intent traffic. Many shoppers don’t...
View ArticleMy predictions for AI Overviews in the next year
AI Overviews are here to stay, so it’s worth taking some time to discuss where they may be heading over the next 12 months. I have some predictions about AIOs I would like to share. The predictions...
View ArticleHow Google’s AI Overviews are changing SEO (Semrush study)
Hot off the predictions I shared for AI Overviews last week, we have more data about how AIOs are evolving in the Google landscape. Google’s AI Overviews and why they matter Google’s search results...
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Where is search in 2025?
If you care about where SEO is headed, Glen Allsopp’s latest research is essential reading. His 2025 State of SEO report at Detailed.com is packed with real data, sharp insights, and trends every SEO...
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