When to use absolute vs relative URLs for SEO
Choosing the right URL structure may seem like a simple choice, but there are cases where it can impact your site’s SEO performance. In today’s note, I’ll explain the difference between absolute URLs...
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Do Longer Title Tags Help with Google Rankings? A Case Study
SEO best practices often recommend keeping title tags under 60 characters to avoid truncation in search results. But new research by Joy Hawkins of Sterling Sky Inc. and Joel Headley, a former Google...
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Search study on 1000 informational queries
All credit for this week’s note goes to Dorron Shapow. If you are not currently following him on LinkedIn, I would highly encourage you to do so. He shares some great tips and insights there. You will...
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What questions are people asking about your brand?
Find Out with This Looker Studio Dashboard Tracking what people search for about your brand on Google is crucial for understanding audience perception, uncovering potential reputation issues, and...
View ArticleInitially-inverse response transition function
Or how Google may occasionally say, “Syke!” The patent I am talking about is US8924380B1 and can be found here: https://patents.google.com/patent/US8924380B1/en In essence, this patent outlines a...
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How to use Google to build a topical map
Building topical authority for a website can be a really complex process. You can break down a complete topical map into: Source context Central search intent Central entity Core section Outer section...
View ArticleThere are often creative ways in SEO to beat larger competitors
Just because you are not the biggest company on the block does not mean you have to go run and hide from big competitors. There are often creative ways to go after their market share through SEO. Kyle...
View ArticleWhat are LLMs.txt files and why you should not use them on your website
I shared a little about this on LinkedIn recently, but I have been seeing more and more people suggesting using these files on forums and in Facebook groups without understanding what they really are....
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The importance of using valid HTML to specify metadata
When auditing webpages or entire website, many SEOs often use tools to help, such as Semrush’s audit tool or Screaming Frog. When it comes to metadata, most people are looking to see that canonical...
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How you can access Wikipedia analytics to help with keyword research
How often are you doing keyword research and you see a Wikipedia page ranking on page one of the SERPs? Pretty often I would imagine. Now wouldn’t it be nice to have some idea of how much traffic...
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